By Rebecca Sorrels I will never forget one concept that my marketing 101 professor reiterated almost on a daily basis! It’s very simple: “If you are everything to everybody, you become nothing to nobody.” It is great marketing advice because it emphasizes the importance of knowing your audience and becoming specialized. No matter how high profit margins are, this simple …
Using the Intimidation Factor to Motivate Employees
By Sara Schorr Ever heard the phrase, you attract more bees with honey than vinegar? There is a reason it’s been around a long time, it works, especially when it comes to employee policies and company culture. So many times when we talk about work it has a negative connotation.
If Only Your HR Company Could Pass Out Happy Pills
Happiness at work begins with culture Do you wish sometimes that you could just give your employees a pill that would make them happier and more productive? Happiness and success starts with a company’s culture. What kind of culture have you created for your company? When your employees leave work do they wish they never had to come back? Or …